For the 2007-08
season, Reebok developed a “jersey system” which was intended to create a
lighter NHL jersey that would enhance player performance. That of course was
the Reebok Edge jersey system. Perhaps their initial goals weren’t reached, but
I believe this change has driven up revenues for both the NHL and Reebok to
levels not previously seen. Since that first Edge season, I have come to
believe that more changes have occurred to teams’ uniforms than in pre-Reebok
eras. I will set out to examine my theory in this article as well as gather
other numbers and interesting facts.
